GREENPEACE CAMPAIGN ON THE PURCHASE OF NON-ENVIRONMENTALLY FRIENDLY PRODUCTS

Introduction: The economic management system is based on the principle of actors, tending to focus needs, comfort and health consumers. It very incomplete, if it not environmentally oriented when product no longer used. purpose this study find out whether green peace campaigns can influence choice non-environmentally friendly products consumer demand. This research also expected be able make an evaluation for XYZ company in developing products, balancing demand with environment Methods: method used using a closed questionnaire data processing approach, includes interview method, analyzing why respondent chose particular answer Results: selection D packaging components, still has highest purchase rate 1,9. Followed by second-ranking B from second statement often purchased at 1,8; third-ranking A first more 1,3; last ranking C third components 1,2. Conclusion suggestion: concept selecting relatively cheaper costs, said main behavior, even though risks. Data shows that expensive costs less chosen